intellectual property rights

BY ROUSE

TRADE MARKS

-Protecting the origins of products, brand names, logos, brand images, words, shapes, numbers

-Can be registered in the UK by application and registration

            Fred Perry

            £500,000 to trademark logo in every country (important in ASIA where factories can        rip off designs, China is aware of what's happening in the UK)

The word polo....

Registered for the sweet, logo, car, top (words can be used to different goods)

-Burberry check

-Loubitin soles

-Fred Perry logo        

-Gucci logo

-Nike tick

-Sound

-T-shirt label     

MUST BE 

        -Capable of graphic representation (can see it)

        -Distinguish goods and services

        -Distinctive, not descriptive

        -Not contrary to public policy/morality

THEREFORE

        -Can last for 10 years once registered

        -Can be canceled after 5 years if not used  

INFRINGEMENT

        -Identical mark/goods/services

        -Likelihood of confusion

        -Trademarks with a reputation, unfair advantage

PASSING OFF

        -Reputation

        -Misrepresentation

PATENTS

-Protects inventions (products and processes)

-Must be new and inventive

-Capable of industrial application (can be made)

-A national right, granted by individual countries

-A monopoly

-Lasts 20 years

PROVED BY DESCRIPTIONS, CLAIMS AND DRAWINGS

COPYRIGHT

-Protects expression of creative and artistic works

   -literary

   -dramatic

   -musical

   -artistic works

   -sound

-MUST BE ORIGINAL (a skill, effort, judgement) 

WHO OWNS IT

        -Creator

        -Films (producer and principle director)

        -Commissioned works

        -Work done as an employee (the employer)

ECONOMIC RIGHTS

        -Rights to do certain acts

        -Have commercial gain from your work

        -Prevent others from copying or using without permission

       

        -Copy the work

        -Issuing copies to the public

        -Renting/lending work 

        -Performing/showing

LASTS 

        -Duration of life + 70 years

        -If computer generated, sound, broadcast life + 50 years

EXCEPTIONS

        -Non commercial research

        -Criticism review

        -Reporting current events

        -Teaching in schools/colleges

DESIGN RIGHTS

MUST BE -New

        -Individual

        -Registered, don't need to prove someone has copied

ALSO USING REGISTERED DESIGN AS A MARKETING TOOL TO MAKE THE CONSUMER INTERESTED

MORAL RIGHTS

-Comes in as soon as you get copyright

-Named as author of the right (acknowledged as the creator of the work)

-Can be waived not assigned

-Duration is life of author + 70 years

CONFIDENTIAL INFO

-Recipe of Coca Cola etc

-Protecting the idea

CREATION

-Creating the idea (move far away from article you are using for inspo)

-Document development process

-Think about the ownership from the outset

   Employer owns everything you create

-Can be overridden by an agreement 

IMPLEMENTATION

-Licenses

-Assignments

-Enforcing your rights, monitoring them

-Starting a business, build a strategy budget for protection and enforcement

TO PROTECT YOUR WORK

-Consider which IP rights ar eappropriate for work

-Document designs using (C) TM (R)symbols (name and date)

-Confidentiality

-Registration

-Respect other peoples IP's