politics in fashion

FUR

-Used by many luxury brands: Dolce & Gabbana, Alexander McQueen, Prada, Louis Vuitton

-Annually, dealers and designers hunt 11 million mink pelts, 2 million foxes, 1 million assorted wild furs for fashion

-Now with technology fur can be dyed, thinned, making it more widely used

-Seen as very European and still very much used in the Western world

-Due to campaigns there are now no more fur farms in the UK
-More groups and designers are against the use of fur within fashion

YOUTH CULTURE

-Ft Vivienne Westwood and the punk cultures 1980s

-Influenced by underground music, pirate radio

-ID Magazine, The Blitz, The Face

-Giving clothing a sign and meaning within culture (semiotics)

-Wearing to offend

-Now, there are no outrageous fashion trends

-Employment, the way we're seen is too important

-No need for second hand and to upcycle with the popularity of fast fashion

MEN AND FASHION

-Catwalks do not target men (many no longer show)

-Celebrities are used as the face of brands in order to sell, David Beckham x H&M ..football considered very heterosexual

-Macaroni 18th century Italy, a man of high fashion considered a fool which has followed on to modern day

TRADITIONAL MODELS

-White, caucasian, young, slim women
-Consumers respond more favourably as models mirror their own identities (aspirational advertising) 

-Admired globally but does not target a realistic audience