the creative economy

TO BE FREELANCE IS A LIFESTYLE CHOICE

you will need drive
              to communicate
              organisation (of yourself, time, money, work,etc)
              ambition
              originality
              experience
              risk taker
              strength 
              problem solver
              strategic thinker
              passionate in an emotive industry
              to tailor work towards specific brand

              TO COLLABORATE AND WORK WITH DIFFERENT TYPES OF PEOPLE WITH DIFFERENT SKILLS

THE ORIGINATORS produce one offs and are at the core of creating

-fine artists

-craft

THE EXPERIENCE CREATORS are a one off and demanded by people

-theatre

-festivals

-concerts

-galleries

-shopping, now seen as a museum with customer service and a whole experience

THE CONTENT PRODUCERS are essential and where all the money is

-fashion

-film

-writing

-music

-games

AN INDUSTRY BASED ON CREATIVITY, INDIVIDUALITY, TALENT, IDEAS, INNOVATION AND GROWTH

...which brings £71.4 billion to the UK Economy

                         with £26 billion related to fashion, making £8 million per hour

-growing at a rate of 15.6% since 2008

-5.6% f those employed in the UK

-Using licensing models to distribute same design to different exports (using multiple arrangements and sources of money)

THE FASHION STATS

-adding £26 billion to UK economy with an increase of 22% since 2009
-800,00 jobs a decrease of 2.3%
-wages up to £46 billion with an increase of 23%

WHY??

-global players
-business minded
-vocationally driven
-aim to grow
-move around industry
-exploiting internships to get free labour (http://www.telegraph.co.uk/women/mother-tongue/7956303/Its-not-easy-being-an-intern.html)

THE BUSINESSES

-84% of creative businesses employ less the 10 people

-2% employ more than 100 people

-60% of design employ less than 5 people

SO LET'S TURN TO FREELANCE

-34% of industry are self employed (comparing to 14% across the rest of the economy)

In an era of the rise of the pop up shop, local craft, organic foods, consumers want to see the originator and create a relationship.

The use of social media allows companies to get to know us, read into our data and tailor make our experience. We are now traders, communicators and distributors and have the power to destroy or grow a business. Able to corrupt the traditional order - Net-a-porter taking the luxury fashion online, Linkedin making the paper CV redundant.