What does a fashion promoter do?
-Entice the consumer into purchasing a product and to catch the customer's eye
-Understand different market levels
-Understand different market levels
-Consumers always want to look better and take pride in their appearance
-Consumers want to make others aware of their good taste
-Consumers want to make others aware of their good taste
-Fashion is about social standing
How is it done?
-Fashion shows
-Bringing in new merchandise
-Ad campaigns
-Event production
-Fashion photography
-Editorials
-Art direction
-Marketing
-Graphic design
-Film
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